JENNIFER KYUNG YOO
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Lovely SPAM: Campaign Event Branding

Lovely SPAM is a campaign event to alter the canned meats unsavory reputation. The campaign will partner with well established restaurants and chefs in the New York area to create beautiful dishes using SPAM. A calligraphy style script paired with a timeless serif font and rich colors are employed to convey elevated elegance.

STUDENT BRIEF: CONCEPT DEVELOPMENT / CAMPAIGN EVENT BRANDING / DESIGN / PHOTOGRAPHY / PROP STYLING

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